Combining artistic expression and cultural connection to create original air fresheners

Dreamtime Air offers a unique range of air fresheners inspired by Aboriginal culture, designed to uplift your senses and directly support the well-being of Indigenous youth.
Each purchase contributes to our mission of establishing a culturally safe mobile allied health centre for children in rural and remote communities.
We believe that by combining beautiful, culturally meaningful products with a strong social purpose, we can make a real difference in the lives of Indigenous children, families, and communities.


Our Story
Dreamtime Air evolved from a university project, successfully raising $10,000 and donating to Indigenous youth mental health initiatives.
Founded by Imogen Clarence, a proud Kamilaroi woman with a Bachelor of Business and Bachelor of Social Science (Psychology and Counselling Interventions), Dreamtime Air embodies the powerful intersection of artistic expression, cultural connection, and mental well-being.
Growing up in a rural town, Imogen experienced firsthand the significant challenges of accessing healthcare services in rural areas. This personal experience ignited a passion to create a tangible solution, leading to the birth of Dreamtime Air.
The goal is to empower parents and teachers with tools and knowledge to support children’s well-being.
It's a reflection of her deep connection to her heritage and unwavering commitment to improving the lives of Indigenous children, ensuring they have the access and opportunity to thrive.
Our mission
Dreamtime Air's mission is twofold. To create high-quality, culturally significant air fresheners and to establish a mobile allied health service.
We aim to share the beauty and depth of Aboriginal culture through our unique designs, while also offering products that enhance well-being and create a positive sensory experience.
Growing up in a rural town, Imogen experienced firsthand the significant challenges of accessing healthcare services in rural areas. This personal experience ignited a passion to create a tangible solution, leading to the birth of Dreamtime Air.
By using the proceeds from our air freshener sales, we are building a foundation for a mobile allied health service that will provide vital early intervention services to children in remote and rural Indigenous communities.
This service will empower children, strengthen families, and build community capacity.

Air Freshener Range
MORNING SUNRISE
Citrus scents like orange and lemon uplift mood and provide a refreshing burst of energy, making them perfect for maintaining positivity while on the road. Citrus fruits contain terpenes like D-limonene, which have mood-boosting and stress-reducing properties by interacting with neurotransmitters in the brain.
OCEAN BREEZE
The tropical scent of coconut evokes feelings of relaxation and vacation, helping drivers stay calm and composed during challenging moments. The scent of coconut triggers the brain’s limbic system, releasing endorphins and promoting relaxation and feelings of well-being.
ON COUNTRY
Eucalyptus promotes mental clarity and respiratory wellness, creating a refreshing ambience that can combat fatigue while driving. Eucalyptus releases molecules such as cineole, which can clear nasal passages, increase oxygen intake, and enhance mental focus.
SAFE TRAVELS
Lavender’s soothing fragrance promotes relaxation and reduces stress, contributing to a serene and peaceful driving experience. Lavender’s aroma influences neurotransmitters like serotonin and GABA, inducing relaxation and reducing anxiety and stress levels.
SOOTHING COMFORT
Chamomile’s calming aroma soothes nerves and reduces anxiety, fostering a relaxed state of mind for a stress-free journey. Chamomile contains bisabol and apigenin, compounds known for calming the brain and nervous system.
SUNDAY BRUNCH
The invigorating scent of grapefruit helps boost energy and alertness, making it ideal for staying focused during long drives. The grapefruit scent contains compounds like limonene that stimulate the nervous system, improving alertness and cognitive function
Contact Us
+61 0437 715 888
imogen@dreamtimeair.com.au